New PSN Blog Post

Landmark Feature Film Produced by PSN Baltics Production House Draws Together Top Estonian Filmmakers

The Republic of Estonia will celebrate its centennial in 2018.  The PSN Baltics Partner will mark this milestone with its production of a full-length epic drama entitled “Truth and Justice”.

Oscar-nominated Estonian director Tanel Toom has based his script adaptation on the Estonian literary classic of the same name written by A.H Tammsaare.  The film will premiere across the homeland February 2019 at the end of Estonia’s 100th anniversary….

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Production Service Network Blog | Blog

Source: Blog

Filed under: News

Middle-Earth: Shadow of War’s new live-action trailer looks almost as good as the movies – The Verge

#MixedAtSoundLounge

Middle-Earth: Shadow of War is (at least in theory) set in the same world as the rest of the Lord of the Rings saga. And with the new live action commercial, the game is getting a cinematic adaptation to match Peter Jackson’s iconic films of J.R.R. Tolkien’s novels.

…Live action trailers are increasingly becoming popular in the gaming industry, too — just last month we saw a big Destiny 2 trailer, and Bethesda has also released cinematic trailers for Dishonored 2, Fallout 4, and Skyrim. And while none of these commercials show actual gameplay footage by virtue of the fact that they are live action, the idea of showing what it feels like to be in the game seems to be becoming almost as important as the game itself.

The new commercial was directed by Neil Huxley, who previously worked on films like Watchmen and Avatar as an effects artist before transitioning to directing his own work. The shoot was a fairly large responsibility — Huxley is the first director to handle a live action Tolkien adaptation since Peter Jackson took the director’s chair for The Lord of the Rings and Hobbit trilogies. As Huxley tells it, a constant mantra of his on set was to make sure that the final result looked as good, if not better, than the existing live-action Lord of the Rings work.

Read the rest of the article HERE

Source: Middle-Earth: Shadow of War’s new live-action trailer looks almost as good as the movies – The Verge

Filed under: News

How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans – Adweek

“You can stand up for inclusion without being political.” – Brian Tolleson (BARK BARK) in today’s AdWeek

LINK TO ARTICLE

Major metro areas and brands—Orbitz, Hyatt, Airbnb, New York, San Francisco and more—are debuting a wave of travel-related campaigns that make a point of being diverse, hospitable and inclusive.

Source: How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans – Adweek

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Johannes Leonardo Celebrates Interdependence for MassMutual | AgencySpy – Original Scoring by Groove Guild

In an anthem ad entitled “Two Ways,” the voiceover narrator explains that “We come into this world leading others, then we are told it’s braver to go it alone” over footage of a solitary young backpacker and a sparse piano and string score…. READ MORE

Original Scoring by Groove Guild

Source: Johannes Leonardo Celebrates Interdependence for MassMutual | AgencySpy

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Orbitz “It’s a Great Big World” | BARK BARK

We worked with our partner Hazy Mills to create a standout branded entertainment campaign for Orbitz across all platforms.

As part of the alliances Bark Bark has forged with the world’s leading series creators, our collaboration with Orbitz – an original, Broadway musical-style score – had huge ambitions and even bigger goals! Orbitz approached us to develop a tribute to the power of inclusion and diversity in travel, so we took a fresh approach using key talent to expand their universe, creatively, to deliver even more humor, more story, more talent and more reach to specific, targeted audiences….

Source: Orbitz “It’s a Great Big World” | BARK BARK

Filed under: Branded Content, News

Saville Productions Director & EP Talk Branded Content at #SXSW2017

The New Hollywood panel at SXSW explores how branded entertainment is transforming the advertising and film world. Leading industry professionals offer advice for brands, agencies and film makers. And illustrate how sponsored entertainment is the future of branded content and the next step in the media landscape. Featuring: Martin Campbell, Director (Casino Royale, GoldenEye), Rupert Maconick – Founder/Executive Producer, Saville Productions, Tom Garzilli – Chief Marketing Officer, Brand USA, and Jody Raida – Director of Development, Mcgarrybowen.

Filed under: News