How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans – Adweek

“You can stand up for inclusion without being political.” – Brian Tolleson (BARK BARK) in today’s AdWeek

LINK TO ARTICLE

Major metro areas and brands—Orbitz, Hyatt, Airbnb, New York, San Francisco and more—are debuting a wave of travel-related campaigns that make a point of being diverse, hospitable and inclusive.

Source: How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans – Adweek

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Johannes Leonardo Celebrates Interdependence for MassMutual | AgencySpy – Original Scoring by Groove Guild

In an anthem ad entitled “Two Ways,” the voiceover narrator explains that “We come into this world leading others, then we are told it’s braver to go it alone” over footage of a solitary young backpacker and a sparse piano and string score…. READ MORE

Original Scoring by Groove Guild

Source: Johannes Leonardo Celebrates Interdependence for MassMutual | AgencySpy

Filed under: News

Orbitz “It’s a Great Big World” | BARK BARK

We worked with our partner Hazy Mills to create a standout branded entertainment campaign for Orbitz across all platforms.

As part of the alliances Bark Bark has forged with the world’s leading series creators, our collaboration with Orbitz – an original, Broadway musical-style score – had huge ambitions and even bigger goals! Orbitz approached us to develop a tribute to the power of inclusion and diversity in travel, so we took a fresh approach using key talent to expand their universe, creatively, to deliver even more humor, more story, more talent and more reach to specific, targeted audiences….

Source: Orbitz “It’s a Great Big World” | BARK BARK

Filed under: Branded Content, News

Saville Productions Director & EP Talk Branded Content at #SXSW2017

The New Hollywood panel at SXSW explores how branded entertainment is transforming the advertising and film world. Leading industry professionals offer advice for brands, agencies and film makers. And illustrate how sponsored entertainment is the future of branded content and the next step in the media landscape. Featuring: Martin Campbell, Director (Casino Royale, GoldenEye), Rupert Maconick – Founder/Executive Producer, Saville Productions, Tom Garzilli – Chief Marketing Officer, Brand USA, and Jody Raida – Director of Development, Mcgarrybowen.

Filed under: News