United Airlines Salutes Winter Olympians, and Its Own Employees, as Superheroes in New Ads – Adweek

Featured in AdWeek: #TeamUnited helps #Olympians fly!

Directed by Martin Campbell of Saville Productions.

The full article (LINK HERE) includes the two anthem spots and a great behind the scenes look at how they came together.

 

Flight crew includes director Martin Campbell, composer Brian Tyler.

Source: United Airlines Salutes Winter Olympians, and Its Own Employees, as Superheroes in New Ads – Adweek

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New PSN Blog Post

Landmark Feature Film Produced by PSN Baltics Production House Draws Together Top Estonian Filmmakers

The Republic of Estonia will celebrate its centennial in 2018.  The PSN Baltics Partner will mark this milestone with its production of a full-length epic drama entitled “Truth and Justice”.

Oscar-nominated Estonian director Tanel Toom has based his script adaptation on the Estonian literary classic of the same name written by A.H Tammsaare.  The film will premiere across the homeland February 2019 at the end of Estonia’s 100th anniversary….

LINK TO REST OF ARTICLE

Production Service Network Blog | Blog

Source: Blog

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Middle-Earth: Shadow of War’s new live-action trailer looks almost as good as the movies – The Verge

#MixedAtSoundLounge

Middle-Earth: Shadow of War is (at least in theory) set in the same world as the rest of the Lord of the Rings saga. And with the new live action commercial, the game is getting a cinematic adaptation to match Peter Jackson’s iconic films of J.R.R. Tolkien’s novels.

…Live action trailers are increasingly becoming popular in the gaming industry, too — just last month we saw a big Destiny 2 trailer, and Bethesda has also released cinematic trailers for Dishonored 2, Fallout 4, and Skyrim. And while none of these commercials show actual gameplay footage by virtue of the fact that they are live action, the idea of showing what it feels like to be in the game seems to be becoming almost as important as the game itself.

The new commercial was directed by Neil Huxley, who previously worked on films like Watchmen and Avatar as an effects artist before transitioning to directing his own work. The shoot was a fairly large responsibility — Huxley is the first director to handle a live action Tolkien adaptation since Peter Jackson took the director’s chair for The Lord of the Rings and Hobbit trilogies. As Huxley tells it, a constant mantra of his on set was to make sure that the final result looked as good, if not better, than the existing live-action Lord of the Rings work.

Read the rest of the article HERE

Source: Middle-Earth: Shadow of War’s new live-action trailer looks almost as good as the movies – The Verge

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How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans – Adweek

“You can stand up for inclusion without being political.” – Brian Tolleson (BARK BARK) in today’s AdWeek

LINK TO ARTICLE

Major metro areas and brands—Orbitz, Hyatt, Airbnb, New York, San Francisco and more—are debuting a wave of travel-related campaigns that make a point of being diverse, hospitable and inclusive.

Source: How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans – Adweek

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Johannes Leonardo Celebrates Interdependence for MassMutual | AgencySpy – Original Scoring by Groove Guild

In an anthem ad entitled “Two Ways,” the voiceover narrator explains that “We come into this world leading others, then we are told it’s braver to go it alone” over footage of a solitary young backpacker and a sparse piano and string score…. READ MORE

Original Scoring by Groove Guild

Source: Johannes Leonardo Celebrates Interdependence for MassMutual | AgencySpy

Filed under: News