Working Insights: Independent Perspectives On Repping |

Check out Carolyn’s answers to the questions below HERE

If the movie E.T. the Extra-Terrestrial were made today, the title character would not be phoning home. Instead he’d be emailing, texting, online posting and PR strategizing in order to connect with home–or for that matter anyone or anything else.Indeed phone calls have gone the way of 3/4-inch cassettes in the repping business, which has evolved on varied fronts.

As part of our continuing Summer Survey Series in which industry professionals discuss their roles, work and lessons learned along the way, SHOOT reached out to a cross-section of indie reps to get their takes on the changes they’ve experienced in the business, the nature of their roles and responsibilities, and how they go about connecting with key decision-makers.

We posed the following questions:

1) How long have your been an independent rep? Please list the companies that you currently represent.

2) Please define your responsibilities as a rep and how they have evolved over the years.

3) How has your marketplace expanded with the advent of longer form branded content and varied platforms? While agency creatives and producers remain prime contacts, have you extended your reach to clients, smaller boutique specialty ad/marketing/digital shops, entertainment cos., etc.?

4) Has an increase in in-house agency production and resources impacted your business and how have you adapted to this dynamic?

5) What are the advantages of being an independent rep? The drawbacks?

Source: Working Insights: Independent Perspectives On Repping |

Filed under: News

Bent Image Lab created the first Interactive Holographic print ad for Porsche

Ad of the Day: This Porsche Magazine Ad Brings the 911 to Life as a Floating Hologram | Adweek

Some advertisers have grown increasingly inventive with print media in recent years. Motorola, you may recall, created a button that let readers change the color of cellphones shown on the printed page, while the CW embedded a live Twitter feed in a magazine ad to hype its shows.

Source: Ad of the Day: This Porsche Magazine Ad Brings the 911 to Life as a Floating Hologram | Adweek

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LBB Online: PSN Gets US Ticket to Worldwide Shoot Support

Production Service Network Signs Representation Deal with US-Based CarolynReps

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Production Service Network (PSN) a worldwide network of 40 companies headquartered in Madrid, Spain, has inked a national US representation deal with CarolynReps.  Production Consultants Carolyn Hill and Amanda Rosenberg, will shepherd projects with global production needs out of the United States. Projects will vary from commercials and branded entertainment to television and features, as well as still shoots.

PSN Founder Michael Moffett asserted that a number of production executives were considered for the role, but he and his partner, Cristina Mateo-Yanguas, felt an immediate fit with CarolynReps. “We talked with many producers keen to make PSN a go-to reference in the US industry,” Moffett said. “But, CarolynReps was the first to demonstrate it was already positioned to deliver tangible results.  Carolyn and Amanda have a reputation for problem solving.  PSN’s boots-on-the-ground approach to local shoot support worldwide provides solutions for producers of international projects.”

Recent projects that have been routed through PSN’s network include full service of film and still photography in Spain for the global Dentsu Japan campaign to launch the Sony Xperia XA, local support of a VR film for Samsung shot in Netherlands and production for Havas UK/China of still and moving images profiling an entrepreneur in Beijing and Shanghai for the Chivas Venture.

“PSN adds a global dimension to our service,” Hill said.  “We have a long history of matching projects to production companies and are excited to add PSN’s comprehensive list of overseas teams to our roster. New York City is the hub of creativity that ends up all over the globe. Now producers can have the best possible production experience no matter where their shoots take them.” Hill said.

CarolynReps has been consulting and representing animation, production, design, music, and audio post companies since 1998.  “My connections in the business run deep; from agencies, production companies, and even clients. I have been repping in the commercial space for a long time, but I also served on the New York Women In Film Board of Directors with producers from all genres.” She added that CarolynReps agent Amanda Rosenberg’s wide reaching and eclectic production background, which includes advertising, live events and unscripted entertainment, will be useful in expanding PSN’s reach in the US.

CarolynReps will continue to handle its current roster of companies as well as serving as US liaison for PSN and its partner companies.

Filed under: News