Lucky Charms has gone viral thanks to Biz Markie’s unique crooning, millennial generation nostalgia who always dreamed of a Marshmallow Only version of the cereal, and the creative meeting of minds between Saatchi & Saatchi New York and Derby Content.
It has gone so viral that @Midnight, the Comedy Central “game show” hosted by Chris Hardwick, took notice and even showed a clip of the music video before introducing the hashtag it inspired.
Amanda LOVES the show and this mention made her year!
Check out the @Midnight #HastagWars Clip
And here’s the original Lucky Charms “Marshmallow Only” video.