@Midnight #HashtagWars Topic Inspired by Derby Content’s Lucky Charms spot


Lucky Charms has gone viral thanks to Biz Markie’s unique crooning, millennial generation nostalgia who always dreamed of a Marshmallow Only version of the cereal, and the creative meeting of minds between Saatchi & Saatchi New York and Derby Content.

It has gone so viral that @Midnight, the Comedy Central “game show” hosted by Chris Hardwick, took notice and even showed a clip of the music video before introducing the hashtag it inspired.

Amanda LOVES the show and this mention made her year!

Check out the @Midnight #HastagWars Clip

And here’s the original Lucky Charms “Marshmallow Only” video.

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