Check out Carolyn’s answers to the questions below HERE
If the movie E.T. the Extra-Terrestrial were made today, the title character would not be phoning home. Instead he’d be emailing, texting, online posting and PR strategizing in order to connect with home–or for that matter anyone or anything else.Indeed phone calls have gone the way of 3/4-inch cassettes in the repping business, which has evolved on varied fronts.
As part of our continuing Summer Survey Series in which industry professionals discuss their roles, work and lessons learned along the way, SHOOT reached out to a cross-section of indie reps to get their takes on the changes they’ve experienced in the business, the nature of their roles and responsibilities, and how they go about connecting with key decision-makers.
We posed the following questions:
1) How long have your been an independent rep? Please list the companies that you currently represent.
2) Please define your responsibilities as a rep and how they have evolved over the years.
3) How has your marketplace expanded with the advent of longer form branded content and varied platforms? While agency creatives and producers remain prime contacts, have you extended your reach to clients, smaller boutique specialty ad/marketing/digital shops, entertainment cos., etc.?
4) Has an increase in in-house agency production and resources impacted your business and how have you adapted to this dynamic?
5) What are the advantages of being an independent rep? The drawbacks?